Do you want your brand stand out and get more sales on Amazon? If yes, you need to understand the importance of Amazon Product Listing Optimization.
The internet world is today very competitive. Nothing is coming easy. To sell on Amazon is not a piece of cake. There are a lot of brands, products and sellers selling their own products. Some sellers are selling different kind of products they bought from wholesalers or distributors to resell on Amazon. Every product has its own ASIN, Amazon Standard Identification Number. Similar products have their own ASINs, even they are identical, but are sold under different brands.
That means you have more competition than individual products. All these products are ranked by Amazon´s own BSR, Best Seller Ranking on each main category. The better your products sells, the smaller the number of the BSR is. BSR 1 is the best seller. So, if you compare the BSR 1 product to BSR 150 000 product, the difference can be tens of thousands of product sold each month. Do you now see the importance to be ranked high on Amazon´s BSR “ladders”?
If you create a new Amazon product listing, your product will fall quite down and get a big number of BSR. The BSR can be 1 million = 1 000 000!! So, how can you get sales if nobody sees or find your product if it is on page 400 on that category? That is the question. The same thing is with an “old” product stuck way back from page 1 on that category.
Improving the product listing
There are 3 ways how you can get your product to rank better: 1. You can start to run a PPC (pay per click) campaign to get attention and sales. But, if you do not know how to create a good product listing, i.e. the product listing is not good(it socks), then it will not help your product in the long run.
2. You have the skills to optimize the product listing by following the “rules” how Amazon wants the listing to be optimized. You need to know what kind of images to add and how to write right kind of title. Also bullet points, product description and back end keywords are very important. If all these are done in the right way, your product will start to rank better. Slowly, but it will.
3. The fastest way to rank your product better on Amazon is to have the Amazon product listing optimized properly, and then run a PPC campaign.
If you have a product already listed for a while ago, and it does not climb up on the Amazon best seller ranking, there can be 2 reasons. The Amazon listing has not been properly optimized, or the product is not interesting, then people do not want to buy it. If you think the product is good, then the reason is the “bad” listing.
After a “bad” listing is properly optimized, it can gain better ranking, and more sales from 10% to 1 000%!! Yes, one thousand % is possible, depending on many factors. The original ranking, and how much optimization needed, are the main factors.
We can help
If your product struggles on Amazon, we are able to help you and your brand on Amazon. A proper Amazon product listing optimization is the solution. Depending on the product, we can help you for free. There is a catch, of course. If you want to find out more, please send us an email to contact [at] floridagtinc.com, or go to our contact form on the main page. You can click here to the Contact Us form.
Please check also our Privacy Policy
Back to FloridaGTInc.com Home Page